Dealership Philosophy

A Message from our Vice President & General Manager:

Hi, I'm Ed Summers, Vice President of Jim Navarre Ford Lincoln. After 40 years experience in the automotive retail business, I have seen many changes. I'd like to take a moment to tell you how we operate here at Jim Navarre Ford in Alma, and how we feel we are different than many other dealerships.

I have heard from many customers  when we first meet them over the years that they feel the car buying process is not enjoyable. We think it should be an enjoyable experience and we do everything we can to make that happen. 

I can remember when I first started in this business, how excited people were to buy a new or used vehicle. So, I often wonder where we, as auto dealers, went wrong. What happened to make today's car buyer feel apprehensive or scared to shop for a new car? We want to change that misconception about industry here at Jim Navarre Ford, one car buyer at a time.

We are a family owned and operated dealership, I became partners with Mr. Navarre the end of 2006, and he had been at this location for 25 years at that time. 

Through my 40 plus years in the industry I learned a lot and have had many experiences that have helped me to manage a dealership the way it should be. I believe there are several important common threads that exist in all dealerships that desire to continue to grow and better themselves. 

First, the most important drive of a successful dealership is having a leader that truly believes that good customer relations are important to the business, and not only conveys this to all employees, but also demonstrates it in all interactions with the employees and customers. One who not just talks a talk, but walks the walk

The second key is happy employees. Employees that happy in their work environment do a better job in all aspects. This means they are able and ready to make decisions on their own, have the ability to shape their job requirements in order to be more efficient, and feel as though they are a valuable part of the team and asset to the dealership. Employees that are happy and empowered do a better job of taking care of you, the customer.

In my career I have worked in every department and have a keen understanding of each employee's unique job challenges and I work hard to insure that our employees have the tools and resources to do their jobs to the best of their ability. 

The Car buying process should NEVER be a painful one - and making sure of that is our top priority. Actually, the car buying experience should be 100% painless, and be enjoyable and exciting! We use all the latest tools available to price our cars competitively and fair,we appraise our trade ins based on current marketing conditions, and create a sales process with out haggling and deceptive numbers that we have seen used by some dealers. We think that when you break down the numbers where they make sense - it takes the grief out of the car buying process. 

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